Effective Messaging
a quick checklist
Keep it simple

It may sound obvious but the secret to effective communications is to keep it nice and simple. 

typing-849807_1920.jpg
Manage the detail

Things can get confused. Writing to a deadline while also trying to incorporate all the relevant info sometimes means that detail can obscure the message. Make sure the key points stay in focus. 

girl-2786277_1920.jpg
Do the elements

Make sure you include the elements you would expect to find in any news story: namely, what, who, where and when. 

 

It's advisable to summarise this info in the first three paragraphs.

Man Typing on a Laptop
Write to space

Less is quite often more - especially if you're trying to place something for a publication where space is at a premium.

You can expand on the details in the body of the story along with quotes using a 'bite-sized' technique.

man-791440_1920.jpg