The required outcome drives the campaign - not the other way around. It's important to repeat and reinforce the message.

 

This approach will also assist in evolving a campaign strategy.

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Some projects benefit from a regular re-statement of aims as part of the overall package.  

Campaigning can be largely about stamina. Be prepared for a marathon rather than a sprint and plan your resources accordingly.

 

Visible activity over an extended period demonstrates that there is long-term commitment towards a project.  

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Keep engaged.

Avoid allowing or encouraging any misrepresentation in favour of the campaign. Maintain a factual approach at all times.

 

Decision-makers will react negatively if they assess that a campaign has been willfully misleading.

This is your campaign and you should steer the direction. You will dilute the message and dissipate energy if opponents set the agenda.

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Put your expertise into highlighting the level of support that has been identified.